23 things before you visit or display on another right to know
Here are some simple things to do and what not to do just that you never know, but you might want to decide that writing Each Time, a visit or a seller. I organized this year other than to fairs, exhibitions biz, kid's shows, health fairs, festivals and more while working in different communities and work with my marketing efforts as well.
Learn to work the room or want to be all to the seller, the bus stop with my techniques 23-fair!
Hereare the 14 things that every manufacturer needs to know:
Before Bring your friendly staff and the work to be friend with you, at least one other person, then do not, you are managing it yourself, you want high energy, people are happy in your booth Know That about your business, and particularly those that, as you know how to talk to people.
According Try not to stand or sit behind the driver, sometimes it is best suited to your table behind you while you're in the corridors attract people to your boothwith a large hook or slogan. In fact, the chairs, they give you away, you should never really make sitting in your stand. Those who are sitting at their stand is not a solicitation or seem less interested in stopping people.
Third Do not talk on the phone or to other employees in your cabin, your attention is always focused on visitors. If you look up, people will not stop.
Fourth Practice your hook, an attention always quick sentence, the persons concerned andto stop. You can say something like "Want to know how to lose 10 pounds in 10 days", "Learn how to $ 100 next to your problems _____"," you discover how to save for retirement?" Or something.
Fifth Try not to spend lots of time to sell "anyone on that day or you spend way too much time for one person. You want to meet and gather information on as many people as possible, you can always follow later. Try to make a note or checkMark bus tickets to those who might be hot prospects, so you will remember later. With a booth at a trade show is like an immediate increase of the path of the database, you always want your name, address, telephone number and e-mail from anywhere you may be focused at all times.
Make intelligent sixth free overload of some kind of promotional items, pens are usually. Think of something to keep people not only, or use, but also some kind of correlation with the nature of your business. I sawknives, flashlights, plastic water bottles, computers, Dusting brush, mouse pads, coffee mugs, sticky notes and I use small books of business cards with my logo and website on them so that more evident.
Seventh Hold a drawing for a free gift - no discounts for your services, but something that someone wants. Not all want your services. A large bowl or basket for people to leave their cards in a slide design and if you do not have maps andCollects all information, including e-mail - this is based, of course, the database, are the reason why it should be there.
8th Incentives When you sign with you now or now, buy a discount or a roll of gift certificate only take the time to advise (Ex: Give them $ 10 to Starbucks or something, when to show, for the appointment?).
Make your stand interactive ninth, to imagine a way to engage visitors' in your booth, so thattake the time to stop. I have a real popcorn machine, smells great hand, spin big wheels seen with their prices, puzzles to figure out right on the spot to complete the questionnaire (bonus, will give you more information on), video playback on a TV, massage person giving free chair massages in your cabin, playing cards or magic trick.
10th Having a large (3'x8 'average size of classes), full color banners for trade shows with your name or logo, slogan or a catchy phrase / titlebeginning, Telephone and Internet in large letters in bold. You want as much as the signage is in or around your booth people suitable for the room on the ground. Do not fancy with the text, remember the goal should be that people stop at your booth and for you to gather their information.
11 Do not you lift the stand with balloons, music, or more characters, if possible. numerous fairs, which will allow you inside these characters or from the ceiling, and often you can hang your electricityState may well have fun, energetic music - Everyone loves music. Ensure that only the music is not too high, so that you hear, people either can not hear when they stop by.
12 ° Bring snacks, candy or some type of food the original, if possible, not only the ordinary Hershey's Kisses and candy, the more original you get with this, people want more of your booth (I saw someone with a car Search the popcorn to their stand, for example, with nice red and white popcorn bags stripped). IfYou can get something with your logo or name, which is a plus, but not necessary unless your gift is only because people eat only the food / cake and throw away the wrappers. I used to give away fortune cookies individually wrapped and attached a label with my info on the outside, but you can offer as fortune cookies with your unique wording, names, logos or even a discount on the inside of activities to achieve role!
13 Bring a small ice chest with bottled water, soft drinks andquick, simple snacks in case not to come to a break, but get out and eat quickly and leave your food and drinks on the table the firing line. For this reason we want at least one other person with you so that you can break another.
14th Do not let your leads cold! Results immediately contact and thank them for dropping by your booth. They want the repeal of all the next day to make a good show size, your follow-up - enter names in a spreadsheet, mail merge, labels if youWant to write by hand or on a short note with your business card in the IT industry or pre-printed card or a letter written specially for them as a thank you for visiting the booth, so you could also go to the follow-up pre-printed postcards ready to have. If the result is cold, you beat one of your competitors, they, and if you do your follow-up'VE wasted your time and money for the show!
Here are nine participants shows tips to follow:
Before you have a goal in mind - asmany people who want to meet? How many cards you want to share, out of or collect? Want to make at least two good contacts? You are targeting the service provider or other visitors? Knowing who to target, so do not go astray and make the most of your time while there are six, some of which may take some time to get through, and you want to be efficient.
According to First of all, please, for God's sake, bring plenty of business cards (three times as many as you think you need). You can alsomore in your car.
Wait for the third time sufficient to render the entire show without hurrying feet. For a larger Business Expo which you want to allow at least 4 hours. For a small community event, you can usually afford to approximately 1.5 to 2 hours.
Fourth Instead of carrying around heavy brochures, collect the cards of great prospects and follow up with them later, you can always have someone some mail-follow-up data about you or your company. You will not have time to talk with you too, because in every caseThey are there to make contacts for your business, non-intrusive with your order. Remember, they paid to be there, not you.
Fifth Place a name tag and possibly find a T-shirt with their logo on it, just like people and see your logo and make that connection - that is the branding of small businesses. It also allows those who might need your product or service to see what you're doing easy when you walk.
Sixth Wear comfortable clothing with pockets and / or a largeTake stock of all the information in this choice. Pick up all the business cards you speak, you can follow them later. Even if you do not take a hot target in sight, they may be a good source of reference if you built a good relationship with them. In fact, maybe we get all the suppliers and all the cards that bring visitors - the more the better for your database!
Seventh not try to sell your product or service to someone who has a booth. He says only thatwere too cheap to pay for a booth, so even thought you'd go and try to sell at all while you were. If players are good prospects, then we say their cards and the contact, and Hello, but then you go back and call or send a second time for your company, to introduce them - if They Are today's perspective, They Will be prospects for tomorrow.
8th Show all designs given to all ranks - for the simple reason to see how the follow-up. Many of them will contact youmeans wasting his dollar right, but okay, note that they follow you and how they do. These companies have more to do with you in the business, just because "they understood. Additionally, you may discover some interesting ideas for your personal follow-up strategies.
Ninth Being sociable and fun! If it looks like you are having fun, you want more people to meet and talk to you - so build a larger database!
You know how many contacts youcan the appropriate type of Expo show or for your business and your target audience to do - tons!
Most of you probably know, but you do it? Are you with tradeshow booths for your industry? There are so many out there that you deliberately did not work.
To be fair close to the best places to see in your local sites are sites that contain such events regularly - the community center, convention centers, concert halls, etc.
HaveFun!
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List of items, each producer should be directed at an exhibition:
Bus cards, brochures
Sales or Special Flyer
Plastic (or other) operator for the bus cards, brochures, flyers, etc.
Promotional items and put them in the display
Goldfish Bowl to collect cards
Welcome sheet E-Mail
Drawing slips for those without tickets to enter bus design
Subscription price
Signs andOwner of free picture shows
Belts for display table
Extra towels, napkins and match colors or tools for
Large sign or banner
Balloons, the colors corresponding
Office supplies: pencils and regular pencils big fat paper, non-handwritten characters, regular and packing tape / duck tape, tablecloth clips / holders, paper clips, safety pins, Velcro straps, metal hook banners, deposit (s), dice games, elastic, badge or name tag holder
Basket of candy orSome edible goodie or card bus is connected or not
Flowers, chocolates and / or decoration for the table
to show portfolio
brag book to show,
Organic Sheets
List of services and fees
New Customer Packages
Ropes or hooks for signs and banners
Refrigerator with water, snacks (for the seller!)
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