35 ways to use your next Media Appearance
Picture This: You've just got an interview on local news station. Or in your town newspaper. Or on CNN. Or in a magazine. Or your local morning radio show.
Congratulations!
All you have to do is remember a word.
Lever!
You see, without leverage, the call may not have ever happened.
There is the impression the guy repeated.
It's credibility.
The point is to stay aheadPeople.
This is the maximum mileage of your media appearances.
Otherwise, you might as well be winking in the dark!
For example, say you have a three-minute interview on your local radio station.
We recommend that you ask three questions:
How many people voted before?
As people lost?
Third What can I do to keep this phenomenon in life?
And the challenge is to keep them alive. The use of conversation in every waypossible.
Well, how do I know all this?
Because I've done hundreds.
Young and old.
CNN, 20/20, COSMO, Wall Street Journal, USA Today, The Today Show ...
Local news, Internet radio stations, shows, TV with 13 random people saw ...
I did all. And if there's one thing I've learned to use it as a media appearance.
Here is a list offers 39 ways to do it.
(Note: Not all these ideas for every aspect. Someimproved framework for TV, radio, newspapers and the like. Choose ones that work best for you ...)
BEFORE your site
First Ezine. said at least one week in advance, all on a mailing list to vote in. In order to keep our eyes open. Remind them of their TiVo, check the magazine and (not) choose to change the situation!
Second test. Most mobile phones have a feature that you can send a mass text. This is a great way to save time and find a large group of people whose e-mailmay not have.
Third Call. When I click on 20/20 I was physically every single person in my phone. Probably about 150 points. (It took about two days. Usually I left messages.) This technique is a great way to spread the word to your closest friends, help build buzz about your appearance.
Fourth E-mail. Personal e-mail clients, prospects, friends, family and others big mouth. If connected before the time to send for theirReference. Makes it super easy to vote for them so that they do not miss anything.
Fifth Blog. Make an official announcement on your blog. Think of it as a press release. Make your title and poignant, catchy and detailed enough so that in six months could be a perfect stranger to read the header and know exactly what to expect.
Teaser sixth. At the end of each blog post until the day of your piece airs, include a teaser or a countdown, as the signature line. For example, "Watch SandyChannel 9 news next week! "Or," Only 17 days until the appearance Oprah Mark! "Get excited people! Remember: you are like a big deal.
Seventh Schedule. If you are planning a trip or visit your website, local media than any of the dates. For example: "January 13, 2007: Listen to Mark Spot on K-ROCK FM!"
Day APPEARANCE
Blogs 8th. If your site goes on air (or the publication of the results of the rack output), they all say! Encourage people not only to tune, butto do with friends. Tell them to listen, they left! appears, in fact, if you plan a big media company, a party for you!
Ninth Media Accessibility. Whether your interview LIVE, be sure to be available the day. LOVE mean to vote together. Springboard interviews often, as the e-mails, phone calls, instant messages and so on. Be prepared! The lever is on the way, the phone five minutes after the TV replyPlace and say, "Yes, Oprah, I just check my calendar."
10th Accessibility reviews. In addition to the media, potential customers (hopefully call) and e-mail immediately after hearing from you. Be prepared! The lever is on the way, the phone five minutes later to fix your TV spot and say, "Yes, I have seen on the track! Sure was, I wish I had a job to take. 20,000 units? No problem!"
Day after your MEDIA APPEARANCE
11 On your blog or Web site, maila screenshot of the site you were on. Acquire a copy of this article. Take a current photo of the TV screen with your face on it. Demonstrate that people were, in fact, in the news. People need evidence.
12 ° Accessibility. Although # 9 and # 10 already raised an issue, it is worth repeating. be available the next day for people who may not have seen, heard or read your interview day. (The same applies to discussions over the weekend: be ready next week too.Patience, grasshopper. Exclaim.)
At any time after the rest of your presence on YOUR career
13 Pictures. The images captured the # 9 can be used as slides in the PowerPoint presentation. Building credibility with the public.
14th Signature. At the end of each blog entry (for the next month or so), link to your original "Day" blog posts. Add an image inspired by the logo of press or screen to preserve the evidence and readers offer. (See belowthis blog post for a great example.)
15th Schedule. Make sure to keep your ad on the past "events" or "Past Shows" page on your site. In five years, someone may accidentally come upon them and say, "Wow, Randy was on Fox News? Cool, I think that I rent now."
16th Cross Sell. In future reference, interviews, conversations and written on it. The reason for saying: "If I have a spot on Channel 5," or "In my interview with Oprah, I learned ..." Notbe so. You deserve it.
17th Intro. Next time, if you cite a speech, your appearance in his introduction.
18th Trillion Add the look of your bio-sheet.
19th About. Add the look of the page "About your website. If you have a TV or radio commercials, clips should be visible, and have downloaded Listenable.
20th Author. If you're an author, you are the representations in the media "About the Author" page of your books.
Material 21st. Add the lookThe booklet, sheet or other marketing materials.
Article 22nd. Add the look of the bio box at the end or the source of your items. (You must write articles regularly, right?)
23rd post. If you have a place on TV, call a clipping service, pay $ 70 and get a copy of your interview the following day. First, after the video on YouTube. Then use the tag this video to any other website / blog should incorporate.
24A and mass emails. In the next newsletter or ezine, sayPeople can read / see / listen to your previous location on your website.
25th E-mail address. Send e-mails to customers and prospects particularly hot. For example: "Hey Cheri! Not if you read the article in the newspaper business, but here is the link for all cases. Have fun!" Not For Sale. Send the article to read them, then wait to buy them. It works.
26th Tear Sheet. If you print a piece, really nice to have a reproduction or copy it and do it in theirMarketing piece. Add to your page, and press media kit.
27th Exhibition. Take a sheet tear to your next show. Give copies to all! Make a cardboard template of this article. If it's video, make sure every single person who walks by your booth, watches.
Direct Mail 28th. Turn the paper in a tear sheet of a page direct mail. Send it to prospects, friends, colleagues and other people, you know.
To anchor the 29th. Frame of the clip or photo of your appearance.Post in the lobby of your office or on the door. Make sure each person goes to the door seems. Their goal: the time to come to a potential customer in your office, it can be seen by the third test, the party that rocks your company. Think Zagat.
30th TV. If you have several video clips of various performances, create an assembly and make it part of your house or closed circuit TV in the lobby.
31st Walls. Get a copy of the title ornewspaper articles, frame and glue them to the wall of your office. Every time you look, it will be regularly exposed to remember in the media and the use of these shows serve.
Adhesive 32. It 's all a question of etiquette. On your website, book covers and windows is still needed. Learn how to do it here.
Reference 33rd. Write the following articles and blog posts that expand on this topic on which you mentioned in your interview. Reference Interviewduring the game. Includes links to the actual interview at the end.
Card Turn off the 34th appearance in a Holiday Card
35th WOM. Let your friend tell everyone they know. Then tell everyone in the family. Best word of mouth forever.
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