Affordable Small Business Marketing Strategies and Tips - Part Two

In my last article (Part 1), I discussed Keys marketing, marketing of components and creative marketing plan. Now I want specifically, marketing methods and cost effective strategies you can use today, is on display for your business and increase profits to receive.

Marketing methods

Internet
-Very comfortable and extremely economical
Ultra-Interactive

Magazines
Target your niche
-Create Credibility
Judge & Brand Identity

TV
-It can be verycost
-Ideal for events

Direct Mail
Highly targeted
Media you can go through the entire sales process.
With follow-up mailings and telemarketing Augmented very effective

Doorstep
-Provides personal contacts as the most effective
Support through targeted mailings and TV ads exchange ratio increases

Outdoor Billboards
Reminder-Constant
-Especially good with "Next Exit" Location-TransportTargeting

Indoor Signs
-Capitalizing on your marketing momentum
-Can the main character - even more important to be as outdoor signage
Signs must not be static, ie, the video message, presentation, etc.

Online Marketing
-Absolutely the best medium to high interactivity economically blends with action
& Examples: email, audio and video postcards, forums, blogs, web pages, SMS
-Very effective when based content
The organizers are notlimited by time
Targeted, updated content through repeat customer visits
Great follow-up, resale, cross-selling and up selling media
Results exponentially when extended from offline marketing

Classifieds
-Income for a wide customer base very
Objectives of the biggest promises
The front faces the competition '

Brochures
Only effective when combined with online and offline marketing
Always keep a good piece after the sale to the customerThink
Code in the brochure, ask the customer to return and get additional discounts or commissions

Phone
Telemarketing effective only when part of an opt-in marketing campaign, whether online or offline or both.

Reminder Tools
Fridge Magnet is the most effective
Double-folded or business card, mini-brochure offers functions

Measure
-Targeted and motivated prospects
-View OnlineVersions

Advertising
Public relations-driven marketing can cost. the reputation and credibility of the institution

Community Relations & Sponsoring
-Creation of powerful contacts and connections
Ideal for photo-
large permanent memory
-Create a competitive advantage
-Must be honest

COMBINE marketing tools and methods

Creative Strategic Marketing is reached on the basis of the development of various marketing tools in concert for an out-of-thePrivileged field competitive creative strategy. marketing methods must be integrated with each marketing strategy, and then adapted with the progress of the campaign and developed. Personally, I believe, is one of the most lethal combinations of marketing platforms:

- Development of a content-rich Internet presence
- Marketing Online Opt In
- Advertise for free articles, newsletters, guides, webinars, etc. in a magazine targeted ads

This combination of printing andOnline marketing is very cheap, but profitable. Discover the possibilities.
The most important thing to remember when running multiple marketing tools, forums, and methods in a synergistic strategy is to carefully follow and monitor the results so that the changes developed as the main initiative. Here is an online / Internet marketing platform is so important because it can monitor the results paid (ie, the conversion rate, the rate of return) in real time.

Online Marketing CALENDAR

AGood marketing calendar is based on 52 weeks per year and contributes significantly to planning and budgeting of marketing strategy. Anytime you can run to determine the best ads, which are in stock for anticipated sales of the project costs and revenue needs. The timetable should be an online platform for maximum interactivity, utility, access, flexibility and integration. The Calendar Marketing should be fully in line with the marketing strategy, strategic planning and integratedbudget process for maximum benefit. The calendar should be in a spreadsheet format to be extended to reveal all relevant information for each method of marketing in the context of an overall strategy.

COST effective marketing strategies

Cost-effective marketing should not be expensive! Here are some cost-saving suggestions:

Cooperative Advertising
Can-Save up to 50%. Partner with a larger company name, your name and paid for promotion. Allocate costs among colleagues adAdvertisers.

To request or payment order
Advertising less the costs of post-sale or an event defined.

Survey your current clients
Cost to make money, but gives you the latest market trends minute. Plus offers you the opportunity to cross-sell or up to the customer at the same time.

Products & Services Backend
Bundle Offer to minimize the cost for the sale of your marketing.

Ad Code
The codes allow you to track and measure your marketingStrategy results. As before the campaign roll-out, you can adjust for maximum cost efficiency.
Online tracking is the most useful and convenient to keep your marketing costs in line with the budget while providing where most of the profits for each dollar of marketing can be issued.

Do not use media
-Bid for your advertising - prices are always negotiable.
A TV spot of 30 seconds may be as effective as the more expensive 60 secondsone.
Remnant Space Magazine in Tap
Extra, unused advertising space sold on significant discounts.

TV Ad Tips
Tight script, and the extraordinary advance planning will reduce the cost of time.
-Make your ad in handover 3-4 meeting.
-Use a production studio in peak hours.

efforts focus on established customers
Customers are 85% less than the market and maintain a good balance between customer and prospect marketing efforts.
Exponential-increasing sales, costseffectively by a customer Referral Program.
Up-sell, cross-sell, cross-promotion

Combination of marketing
A combination of very inexpensive and mating success is a magazine with an ad site. Offer a free newsletter, Guide, e-books, etc., and set yourself as an expert, my outlook data in a permission based, opt-in, follow-up to offer free products and services. All your marketing efforts, media, tools and campaigns should be done and concertCombination as the results are exponential and economic means.

Website Design
Web design, development and optimization is very important, indeed crucial, but can be expensive. - Then cut costs Web:
- Create your content
- Write articles about the areas that have the status or lack of knowledge
- Check on the internet and decide what you should look at the page and sketch out, as well as organize the link structure. Then we design a layout of the sitein an easy content management system, and to include all content. Did the designer / developer to write the website according to your inputs for Search Engine Optimization Tips.

Tip: Consider hiring a Web Designer / Developer overseas, like China or India, etc. They cost about $ 30 per hour (or less) to $ 75-100 per hour. Make sure to carefully examine the credentials of a designer / developer, references and previous projects to ensure the credibility and reliability.

Over the nextArticles on Cost Effective Small Business Marketing, will discuss market research and targeted marketing. Stay tuned!

My Links : Running Women Shoes weddingdresses2010 theofficewedding