"Social networks of production" as a market strategy

"Social production" as the result of "creative energy coordinated the large number of people (usually with the help of the Internet) in large significant projects, mostly without traditional hierarchical organization." Defined (Wikipedia.org)

Given this definition, social production, build a market economy stronger? We try to create compelling financial incentives and rewards with more social cooperation?

"Social production" has been described by Yochai Benkler cognitivein The Wealth of Networks. We often think of the market and the production of social research as mutually exclusive. We mentally mine financial results against egalitarian "free" results. A good example is the open source compared to traditional software licensing discussions currently plays in the circulation 2.0 Government of Washington DC

Advocates of open-source development of traditional software development the same as a slow, expensive and non-inclusive, while traditional software developers often give little attention toAs the transformation of software development federated.

Software developers claim to traditional rules, barriers and the structure often under the "Security" and "privacy", while the open-source developers are often undefined results in the hope of lasting change. Obviously there is no final "right" and "wrong." Used properly, each can to allow others to work better. In the production line, improved the results of the financial market, with specificIncentives and awards.

model of social production of U2 drive business results.

Recently, my wife Amy and I attended a U2 concert in Tampa, Florida, the Tour 360 (Great concert! Mode to see if you can!). As we approached the concert, we had a keen sense that something unusual was happening. Everything about the show is great. places of great stadium, the largest concert stage ever built (The Claw), and perhaps most importantly, the level ofAudience participation, both online and offline. Tens of thousands of people of all ages pay millions of dollars (based on 240M NJ), a show to see what most of the songs of the time worn. Why?

The answer was obvious the next day as You Tube search yielded hundreds of videos captured from the concert stage almost every corner of Raymond James. Videos from almost all locations, London, Barcelona, New York and others are also inwidely used web service.

U2 is revolutionary. E 'with the social production of many of the results of the market, could make that the 360 Tour of driving the most financially successful of all time. Online production realized with the participation of causing hundreds of thousands of concert goers to experience pay.

But do not always have exploited the social production in the market?

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