10 errors Artists Make Music
Over the past 6 years I have reviewed the music professionally. It 's a hobby. Some call it a labor of love. The truth is the only time it feels like "work" is when the music is always wrong. Actually, not bad, it's just "ok" - and this is not good enough in a competitive market. But now and then I have some important projects are the ones who criticize me the incentive to continue.
After controlling for the careers of some of the artists Ichanged over the years, I have a few common mistakes that artists who avoid or limit their perceived success. They are listed in descending order:
10. NOT create MERCHANDISING
I have a panel of music this year headed a successful musical performer dismissed without a businessman and one of my guests, Mr. Gary Platt, co-founder of the Laboratory of registration, Full Sail University, and EX 'pressure College has been heavily over artistProduction and sale of goods in the digital age. I agree. CD sales are made negligible, at this point so if you sell, you should think about designing shirts, buttons, stickers, coasters, calendars, or some other than or in addition, your CDs to sell at fairs and your site.
An act that I have with, Mastema consulted and has a firebrand sensuality and sexy rock and a logo. They were constantly selling underwear G-stringand other sensual clothes, their female electorate for years. Remember, the fans literally want a piece of you, and in this day and age they expect. Select the appropriate merchandising opportunities and strengthen your brand, if you make your offer.
9. NOT on your brand
If you do not know, can not reinforce your brand or to promote it. It is not enough "talent" or "good" in those days. Differentiation is the key to your success and allowThey stand out in a saturated market that ended with music artists. What makes you different? What you have to offer that others do not? Why do you stand in terms of values, philosophies and ideas? What are the causes behind? Can you answer these questions? More importantly your fans should be able to answer these questions if you are branded correctly. Inspect around your core values and build your brand around them. People need to know what you offer and whatthey can expect from you.
8. , A CD before they're ready
Many artists pulse of a CD, because they feel that is what it is intended to do. Consider that every writer does not write books, many are able to find and develop their skills in other stores. Writing a book requires planning, discipline, focus and conceptualization. Creating a meaningful project CD, the same way.
There are two things that music artists shouldessential before a CD. The first is the song quality and viable ideas for songs that can be developed. The second is a strategic plan to use the songs that appear on the CD. For example, if you are an artist who has built a large dance choreography in live performance, creating songs with this thought. Once you can see how each song of your audience, be received for commercial use, and can help you achieve your goals, then you are ready to make aCD.
7. Making a follow-up CD after not being able to use the first
Each year a CD for me of an artist whose debut CD, I liked it ... and then I do not know their follow-up CD write, because he sent pales in comparison. Why is this happening? They got new material too soon. As long as the artists share their music they perceive as their best music, I think that will ever make this mistake. It has to make no sense, a new CD, if you have not been fully His first - especially if you have time to do it.
6. NOT building a community
The only thing that makes an artist a success: an audience. Do you have one? It consists of fans that include your community. Community support is - and always has been - an important factor that makes or breaks careers.
Social networking sites now provide artists the opportunity to collect, share and distribute information in ways that are constructive and> Budget. Unfortunately, many artists improper advantage of the blessings of technology. If you are successful you cultivate your music community (eg, incentives to develop relationships with people wanting to see live, or you buy your music), you should be able to fill a small room of medium size with relative ease. to use social networks to inform efforts to promote, and entertain your fans to earn their loyalty. Build your community and your community will helpBuild your career.
5. Unidentified public
Who is your target? How old are they? What level of education do they have? Where do they live? What magazines / books / magazines are read? Go see that movie? What Web sites you visit? This information is called "demographic" (demography for short) and the major record companies to spend capital to get this information for music artists. It helps to "serve" the best (read: market) fans. Everyone is not yourRecipients. Your audience has a personality, one, likes and dislikes temperament. And 'your responsibility to know what they are.
4. NOT develop their theatrical and empowerment
Live performances, the bread and butter of the music industry since its inception. The artists of music, theater, and their performance will not be able to develop the skills of debate. Their ability to connect with the audience - and maintain long term relationships - based onRecognize that you do shows with you. If you do, you can make the track even the most difficult to be a part of it, and tell their friends about it as well.
3. NOT 'A DECENT exposing your marketing efforts
The old saying that the music industry is "rich production of weapons of promotion." E 'to this day. It 's a common belief that the marketing budget for a CD project should be two or three times the amount of production budget. Each CDProject should be able to create a marketing plan that artists, their marketing objectives. What are your goals? Hungry? Luck? Critical acclaim? The attention to a cause you support? artistic innovation? Know your objectives before you try to market your project.
2. BUSINESS NOT dealing with their
Who to sell to a CD or pay someone to visit her performance is trying to do business. If you do business must be managed properly. The first stepOne must realize that companies do not have fun and be cool, this is serious. A business consultation with a lawyer or a professional with experience in entertainment industry, which revolves around the question: "What should I be aware of the business, management at this point in my career" would be a good investment of time and money .
1. The ignorance of the music business
There is absolutely no excuse for not knowing how the music business today. The Internet isjust full of free information on every aspect of operations of the music industry. Whatever you need, it is there and Google will help you find it. By-step instructions for copyright registration forms to document that the remedies trial offer, how to exit a contract. In addition, the growing number of online courses about the music industry makes it easier to identify the specific skills required. Inability to understand the music industry right now is workingis simply a sign of laziness.
We hope that these errors often result in frustration that leads to many artists to avoid the abandonment of their dreams.
Good luck!
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