Your company needs some SWAG!

Swag Urbandictionary.com defined as: for a band or label the goods, other entities in the music industry in general were not distributed at concerts. Promotional "may include T-shirts, stickers, promo CDs, posters, etc., often free but necessarily, a T-shirt or record purchased at a concert or publication could still be prey are considered, especially if there is a plan to market is not readily available in large quantities. Many independent record labels throw in a handfulbooty free in order to send out mail packages (stickers, sampler CDs, etc). The main difference between regular and prey and goods' that its purpose is not to make a profit, but to promote the band / label and reward their followers, giving them something beautiful and unique. "

What is the prey and what it means for small businesses and in my case, to a body shop? The above definition is centered around the music world is so what? Here comes the captain obvious: 1 MostWe are not in the music industry and then the second? Who makes these rules anyway? 3. Bodies and other small businesses can and should prey quarter Go get some if you have not already, and 5 give it away with generosity and dedication.

Why? Simply because your customers will remember a. and b. They refer ... To help you remember and make it easier for them to find you.

Put your name, logo, website and your phone number and give it away ... to friends, family,Customers, or even strangers.

Here's my Top 5 picks for the body of prey:

1. Ice Scraper: Do you want your customers to remember, when the weather is bad. For climates where it rains it snows more than umbrellas look. "You want this, if ever snows, we want you prepared ..." consider, if you live in the region of the Southwest desert, and neither rain nor snow, then ice scraper and make it fun anyway

2. Keychain: do not get thecheap plastic ones! Get the caribiner metal, clip art on.

3. T-shirt: My father for years in the repair of the body for almost 40 and sometimes I think that has built its business model of all free t-shirt. He has them from the beginning and the people love them. His are pretty generic, but you can have fun with it. I have a set of shirts that said: "I have this T-shirt for the event and had two signs of braking by the front and ourSet in small letters under the signs of braking. (I bet you can do better!)

4. Enviro-friendly reusable bags: great customer organization junk in their trunks at work on the back of the case for or against all the junk, if you try, the internal detail. Bonus Tip: Combine this painting with a campaign to highlight water bourne products for twice the value of Enviro-Swag at no additional cost pressure of 5 meters, this is something that people walkdashboard and could actually be useful. We tell people the good tire pressure (and low wear and tear, of course) and visibility (scraper again) are the two most important factors in preventing accidents. Then we give them the tools for this purpose.

Above all, have fun with SWAG and customers ... and this means they are easier to remember and find

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