How to Make a Winning Press Kit

Before you begin, what you're talking about a press kit, I stop and think about something. I want to put you in the shoes of A & R scout or any other person other industry. Just for a moment, trying to figure out how to get a lot of press kit these people. Just keep that in your head.

Now you can pretend to be the A & R Scouts Imagine standing on your desk with stacks of press kits. You have 10 minutes to finally get a press kit, look throughit and one or two songs heard. Are you still imagine that? OK, select a press kit. Go ahead and introduce yourself to do so. Which press kit you have access? It was great, the writing hateful? Or was cool with the band name? Wait, there was the envelope will be opened with stickers screaming all. What do you think the press that A & R scout would have grabbed?

Always remember how many people received the industry press kit. If youput together with you, think of ways to stand out is her. He needs to attract attention. It is distinguished by its professional appearance, presentation, off-the-wall, appears well organized or out of the bag it is to come to you with a press kit, which is chosen.

But before getting too weird, remember that you are trying to work with the label, booking agent or manager. be appealing, but it must also be professional. These people needThey make money, but they also earn money. Make sure they see the personality, professionalism and marketability.

Ok, let's go over what you need in your press kit.

1 -. The cover letter should change with each press kit. You should contact the letter to the person you are sending. There should be no more than 2 digits, so you send the press kit. E 'to get signed, you will get a review in order to obtain an employment agency or to obtain a hearing on the radio? Letthe person who knows your intentions and give some reasons why you would like to think that working with you. Also to be brief and to the point.

Also, if you have a crib, he should be the one who wrote the letter. You should date and sign the letter. Ensure that contains the contact information.

The letter should be attached to the outside of your kit with a paper clip. It should be on the front of the folder that contains the terms of your releaseKit

Bio 2 -. This is one of the most important parts of your press kit. The Bio (Biography) has information that someone is interested in listening to your music and are interested, do with your band mentioned.

For me, the first paragraph of the most important part of staff. It must intrigue the reader. Must capture the reader's interest. Want to learn more.

Make sure the player knows the bio that sounds like your band. Ialways be beneficial to well-known bands that sound similar to close. This rule allows you to label the kind of music you play. There are millions of musical styles are so few bands that will help you price your audio player.

List of band members, their ages and what they do in the band. Explain how the band came together. If members were popular bands in that list.

Try the band can be expressed in a unique way. This could take the form of live yourshow, lyrical content, appearance, sound, online marketing or otherwise. There are millions of bands that sound like this or that, but what makes your band different?

Tell the reader what and what projects you have done in the past. short speech about your band services.

One rule I always believed that you always have your band seem bigger than they are without lying. The majority of claims that will be easily viewed in the press release.When you've sold 5000 CDs, but you have no history tour and has only sold 20 CDs online application (smart punk, Interpunk, iTunes), then something is wrong. Hype your band, but make sure the facts back it up.

Include quotes from people in the industry. This includes your manager, booking agent or producer. Include the quotation marks with the topic of the paragraph. Do not go away, but a few quotes from people who will work with you to show you, contacts, andPeople want to work with you.

3 -. photos always include an 8X10 photo of your band. You can select an image in color or black and white. If you want to send to a newspaper, always a black and white image, only when printing the image.

Also, make sure the image is your band. If you are a rock band, will not wear all black. If you are a metal band, you do not hold flowers, wearing polo shirts. This isThe first impression (and sometimes the last) for the person to do the press release. First impressions mean a lot.

4 -. The demo most sources say it is a demo not more than three songs. Well, if you pressed a CD, go ahead and send it. But most people who read your press do not have time to get the full CD, or search for the best songs heard.

I would also be a three-song CD-R of your songs more marketable. This is a brief overviewCD. If, as they feel what they feel they can more easily access the CD down. If you have low budget for the CD or you can send the demo three songs. But, I suggest you send the CD down.

If you have an EP, there is no need to insert a CD-R. Just use a white label and stick it on the CD itself. And then suggested list of three songs. Once again, the very industry recently. This is your chance to tell them about your songs more marketable. But make surethe first song is your song marketable.

Make sure you put your contact information on the demo! I can not tell you how many bands forget. You must realize that your CD will end up on a desk, mixed with other demos. Label everything.

Make sure your songs are professionally recorded. If you are just garage demo, so your band is not ready to send, press releases.

Want to see your three most marketable songs on your demo. A great tip for the choice ofbest three songs to your friends / fans have a list of their three favorite songs. Bands in the selection of their most marketable songs terrible. Fans are buying your material, however, not you. The fans are usually the best A & R Scouts. They know what they want. After all, are your fans because of your music.

Make sure the first song that grabs the listener's attention within seconds. Nobody has time to listen to a 30-second intro. So many bands dothis error.

Another thing that can save time, the plastic from the CD to take. The people who write press releases and a limited time. To save time, going to open the CD and ready to go. I love this.

. Fact Sheet 5 - This is a new addition to the modern press kit. The booklet gives the reader a quick overview of your band services. It includes guided tours, album sales, exhibitions, festivals and radio play (Internet, college, FM). Bullet points shouldbe used. Do not lie about your information. Fact Sheet also laminate to stand.

The card is optional and should only be used if you are an experienced group. Otherwise, the empty space will make your band look green.

6 -. all press releases Press (newspapers, magazines, Internet) that your group has received. But no more than 3 newspaper clippings. Always include the entire article. Also, make sure the items are copied in high resolution, so that theyare easy to read. If you have more than three songs, including publications from the largest and most recent. If there is more than a sheet of paper, staple the sheets of printing.

If you have limited press coverage, reviews of CDs are in your press kit. Any press is good press.

7 -. Organization does not want the person to the images for your press kit and to see a confused mess of papers. They are not rough with. They wanteverything a professional look.

The easiest way is to present your portfolio in your pocket folder printing gloss. Do not buy the cheapest, thin ones. I think the price difference is about 0.30 cents for the cheapest strong. It's worth it.

8 -. presentation if you) are a combination of color bands (such as your album cover, try to go with your press kit. It 's easy, folder, album cover to buy your games. You can also create a headersthe pages of your press kit that matches.

Be creative. You pull out the press release. First impressions can (or kill) your band.

Keep everything organized as well. If you have a base page with the same subject, please do so. For example, copies of your press clippings are stapled together.

9 -. Fix careful, press again to read and reread. Let your friends and other members of the band to re-read your press release. Look for grammatical errors. No,This is not an English language test, but you want a professional look.

-. 10 label all Believe me when I say that as soon as you press open, it will never be used again together again. You can have the CD in the CD for the person in the organic soil and press the photo on his desk. Put your band's name, contact information (e-mail address, telephone number) and the site for anything. I can not tell you how many blank CD-R that I have on my desk now. I have no idea what bandcome.

-. 11 Envelope Kit This could be the most important thing in your print paper. You know why? It 's the first to see what the potential of the individual industry. Back to the first few paragraphs. Do you believe that lifting the A & R a brown envelope, if there are a hundred on his desk? Or is the envelope that stands out from the rest? I think you know the answer.

Just use a little 'creative. Do not overdo it, but to be creative. Ia band that he painted in white, their press kit, Pink. Well, that color can rub if I touch it, but bring out the press release.

You can stickers, markers, paints or anything else you can think of still standing.

-. 12 General information Submit your press contact with the tag per person is usually not a waste of money. Now I'm not saying that ultimately not get the person to your press kit. But I realize thatabout 85% of all press kit ever have open.

Make sure you follow all the press releases political label presentation kit. Most independent record labels have their policy on their website. You can go to our Links section for a link to the great indie labels.

I understand that it is difficult for an e-mail contact with A & R Scouts receive. A simple Google search can show some of them. Do not hesitate to label the e-mail and ask for an A & R and / or permission to send your press kit.Once in contact with someone on the label (or a magazine, newspaper, etc.), the person who probably look for your press kit. In addition, most major labels do not even press kit not required.

After 2 or 3 months Please send your press kit, make follow-up call / e-mail. Be patient and kind. Take any constructive criticism you get to the step and use to improve your band. But do not take everything personally. There have been many, many large groups that have been passed toMultiple A & R Scouts. It 's just an opinion of the person marketing. Just because I do not see the potential of a band does not mean that there is someone higher up the chain that works. Do not give up!

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