Tips to Sell Tickets & Earn Great Profit From Ticket Marketplace

Online ticket brokering market places provide a service for fans wishing to buy and sell hard-to-find event tickets. Secondary ticket holders may resell their tickets to a wide fan base at premium prices. Buying and reselling tickets within the online ticketing market place has many distinct advantages.

Online ticketing market places have all of the benefits of the free market experience. Ebay is an excellent example of the free market platform where millions of buyers and sellers advertise the same products at different prices, thus increasing competition and driving market prices down. This is good news for ticket buyers. With ticket agents, sellers have the flexibility and advantage of changing the price of their ticket listing so that the ticket price reflects the current supply and demand of the ticket in their possession.

How ticket reselling and buying work?

It's very simple.

The seller lists his or her tickets in the marketplace
The buyer purchases tickets in the marketplace
The seller sends the tickets to the buyer
The tickets arrive and the seller gets paid!

Marketing Sources

Email Marketing

News letters via email are some of the most effective ways to keep customers up to date with new events and hard to find tickets going on sale. Email marketing enables fans to buy and sell tickets at fair market prices to a vast selection of sporting, concert, theatre and other live entertainment events including those that are "sold out".

Search Marketing

Search engine marketing using Google, Yahoo and MSN are among the most popular search marketing media. Online ticketing brokers advertise on major search engines, thus increasing the visibility of the site. Sellers who have bought tickets from the official seller and then realize that they do not want or need them may resell the tickets on the ticket brokering site and earn a profit.

Text Message Marketing

Some popular ticket agents provide a text alert service. This allows the seller to be alerted when an event has become "sold out" and their ticket has increased in value.

Why sell your tickets at an online market place?

Online market places are secure and hassle free options to standing in front of the gates to an event waving tickets in front of fans. Instead you are able to sell your tickets 24 hours a day, seven days a week from the comfort of your own home. Many online marketplaces even reward their customers with credit for future purchases. Being a seller on any online market place has the following benefits:.

Fans may resell unwanted tickets for a profit
Online market places eliminate the need of a ticket broker
Tickets are posted directly to the buyer, cutting out the need for a third party (agent or reseller).

Trends

Companies are collaborating with each other in order to create a better ticket reselling environment and have digitized the process, making buying and selling tickets 100% secure. Cutting edge security systems have encouraged ticket brokers to buy hard to find tickets from primary sources and to resell them at a large profit.

"Fans have embraced ticket resale, and the combination of TicketMaster and TicketsNow will allow us to provide a safer, more reliable and efficient resale experience," said TicketMaster president and CEO Sean Moriarty, in a statement. "We are confident that combining TicketsNow's strong resale network with our audience and distribution capabilities will enable us to set a new standard in the resale category."

"We believe that the best we can do for our consumers, clients and the UK live entertainment ticketing industry is to actively engage the exchange and resale sector of the market. We look forward to working with GET ME IN! to provide consumers with the highest levels of choice, protection and service and to keep the value of a ticket as much as possible where it belongs, within the live entertainment industry," said Chris Edmonds, Managing Director of Ticketmaster UK.

Buying a product to sell it is not a new concept, and is indeed the basis for many commercial businesses world wide, but it is an emerging strategy in the online ticketing industry. This strategy is a risk-free stepping stone to build and expand your online ticket brokering business.

Mobility Devices: Effect on Marketplace

The internet has brought dramatic changes to the way companies communicate and people conduct their business relationships. One of the hottest marketing trends for businesses across all industries is fueled by the advantage of mobility that the internet offers. The internet allows one access to all of the information you need to run your business successfully and is available 24 hours a day, 7 days a week, thus increasing the time one may invest in making their business more fruitful.

Tips to Earn Great Profit

i-Grab the best:

Choosing the right event at the right time is the first and the most important aspect of online ticketing brokering. Buy tickets at face value from the primary seller. Then list the ticket at premium price or at least above the face value. Sometime this tactic is risky because some events are advertised as "sold out" when they are not. If there is a large supply of the tickets on ticket brokering websites, the demand, and thus the value of the ticket decreases.

ii-Choose the right marketplace

The second most important action to take is to choose the best place to sell your tickets. If you are in possession of tickets with good seating but you list them at the wrong place at the wrong time you are compromising your profit levels. Make sure the online ticketing market place you choose is advertising on search engines so that the chances of reaching potential buyers are increased.

Before you list your ticket with any online market place, spend time researching other similar event tickets on the internet to gauge the interest in the event you hold a ticket for. This will help you determine the value of your tickets.

iii-Keep an eye on your listing

Once you have listed your tickets it is imperative that you keep an eye on your listing so that it remains competitive and thus has a greater chance of selling. The market value of your ticket may increase or decrease. Some online market places do keep sellers up-to-date with market prices for their listing.

Popular Ticketing Marketplaces

Below is a list of the most popular online ticketing market places and statements from their websites:

Seatwave

"Seatwave is an online marketplace where fans can buy and sell tickets for concerts, theatre, sport attractions, special events and just about any other kind of live event"

Getmein

"GET ME IN! is the leading open marketplace dedicated to tickets in the UK and Europe. Fans can buy and sell live entertainment tickets for sport, music, theatre and other live events - at open market prices - in a safe and trusted environment on GETMEIN.com. GET ME IN! guaranteed every transaction by vetting sellers, managing shipment of tickets, and withholding payment to sellers until a buyer has safely received tickets. GET ME IN! was founded in 2003 and has served over 50,000 customers since launch. Visit website for more information"

Costcosta

"Coast To Coast Tickets is a privately owned ticket agency. As a ticket marketplace for all sports and entertainment events, we buy and sell tickets on the secondary market at above face value. Prices quoted on this site are often substantially higher than the price printed on the ticket as they reflect our cost of obtaining premium seating. Inventory"

TheOnlineTicketExchange

"The Online Ticket Exchange is the place for buying and selling hard-to-get tickets. We give fans the chance to get their hands on and sell the most sought after tickets at fair market prices. We are a safe and easy-to-use online marketplace for fans and enthusiasts to buy or sell tickets for events all over the world. We sell concert tickets, theatre tickets, sports tickets, festivals tickets, championship tickets, world cup tickets and sold out event tickets with UK and worldwide"

StubHub

"As the leader in the secondary ticket market, StubHub's sales data is an excellent barometer of the secondary demand for the most popular touring acts. We feel it's valuable to provide insight into the increasing popularity among fans who utilize StubHub and other secondary resources to buy concert tickets," said Chuck LaVallee, Head of Music Business Development for StubHub. "We hope the information provided in the report can be useful to those who follow the business of the music industry"

ticketmaster

"Ticketmaster is the world's leading ticketing company, operating in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through ticketmater, one of the largest e-commerce sites on the Internet, and international Web sites including Ticketmaster.co.uk"

How to pick up tickets at face value and then resell them for massive profits
How to increase visibility and rankings on search engines as possible
Learn how to advertise your tickets for you for FREE.

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How to Make Money Buying and Selling Tickets - Selling Tickets For Profit on eBay Part II

BEFORE I get into this part, let me say I have noticed that sellers with higher feedbacks tend to get higher prices. Once again this is not always the case, but in general I believe it to be true. If you have a zero feedback score, I suggest you buy and sell some items first before attempting to sell tickets. I have a high feedback rating of 100% and a lot of sales, and still have people email me and ask if the tickets are real. What kind of question is that. Yet there is are lot of fake tickets out there.

Here is a list of techniques and services I use for killer listings.

Listing template. I use a consistent template over and over again. All my auctions look the same or have a "brand" feel to them. If you are just starting out you may want to visit eBay and check out some listing designs. Feel free to search my listings for examples.

List immediately. I do not wait to list my tickets (with a few exceptions) If a show goes onsale this morning, I usually have my listing posted within the hour. Time goes on...demand goes down. I obviously wait on tickets for Bowl games, as the teams aren't announced until a later date.

Pictures. It is important to always show seat locations via a venue map. If you are selling football tickets for example, then you might want to show the view from their seat location. A good site for getting this type of pictures is SeatData.com, which is only $9.95 for the year.

Pictures of the actual tickets. I have read a few guides that say you must scan and post a picture of the actual tickets. I say NO. I have NEVER done this, why?, because this is the easiest way for someway to commit fraud. On each ticket there is a bar-code. Each ticket is different. If this picture is lifted from your auction, a duplicate ticket could be made. When you enter the event, the ticket is scanned and only one patron will be admitted per ticket. You can see what would happen if many tickets were made with the same bar-code. If you feel you MUST show a scan of the tickets "edit out" the bar-code with photoshop or similiar photo editing software.

Use prefilled information. On the eBay listing page there is always a box that says: "Pre-filled item info:" Use this everytime if possible. Type in the event name, and/or venue and date. It will search it's database and plug in all the specifics for that event. It helps for searches on eBay when completed. You can then fill in the specifics (row, section). It also adds a clickable map for the venue the event is at.

Listing Duration. I like to use a 3 day listing. Others will argue that a 1 day listing or 7 day listing is best. Here is my opinion. I don't think a one day auction gives you enough exposure. If you have the hottest tickets for a show, list them for longer. However I feel seven days is too long. There are people that want them NOW and panic and will use a Buy it Now auction or buy from auctions of 3 or 5 days. I think ticket buyers have a short attention span.

Buy it Now - YES OR NO? I have used this before and still do. It is a judgement call. If there are many auctions with similar seats I may tend to use a BIN. Post them and get rid of them. However if you have one of kind, front row center, you could sell yourself short. I usually set a BIN price that I would be happy with, even if someone with lesser seats gets more. If you do use the Buy It Now feature, also use "Immediate Payment Required" otherwise they could end your auction, stiff you for a week and then your tickets are worth less.

Starting price. Many people would argue with this, but my preference is to start your auction at face value or slightly less. If I paid $210.50 for a pair of tickets I may start them at $199.95. The buyer sees the value in that. If you have nerves of steel start them at $9.95 and save some listing fees. This will probably get more hits and many more bids right away. Once again, judgement call.

Seat Location. I DO NOT list the actual seat numbers. If someone emails me I will give them a general location..seats between 2-8. This gives the buyer some privacy and also prevents scams. I do however list the row, section etc.

Details. Stick to the facts and don't miss the details. Day of show, place, ticket location. Make sure you post your policies, do you take returns (I suggest NO, unless the show is cancelled), how much for shipping, can I pick the tickets up?, payment methods (Don't take personal checks!). Make sure you spelling is correct.

e-tickets. I usually buy actual tickets or "hard tickets" mainly because I buy them at a terminal. etickets are becoming increasingly popular. If I wrote this guide a year ago I would have said DO NOT buy e-tickets, but now am changing my view. Although they are easier to scam/duplicate etc, they are also easier to ship...ie just email them to the winner. Try buying a pair during a presale and see how they sell compared to "hard tickets". Do some research online and judge for yourself.

Always answer emails and questions. Make sure to ALWAYS answer you customer questions in a timely manner. If it's a question you think you may be asked several times, check the post to auction box on your reply.

BE HONEST!! One of the most important things I have found is that honesty IS always the best policy. Don't say in your auction "Great view of the stage" if they are not. If you make a mistake in your listing and you have bids, amend or end the auction. Do not leave a buyer with sour grapes or they will leave you with negative feedback.

I hope you have learned a lot from this post and wish you luck in your potential new venture. There is a lot of money to be made with tickets, don't miss out.

Remember to always have fun and enjoy what you do!

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